“A food-diary slideshow you can use to grow a health & fitness app - mapping micro-nutrients over aesthetic daily plates before revealing an in-app dashboard on the final slide.”
2/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Running 28x the account's own baseline, this post reached 275K views against the 9.8K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.
A nutrition and hormone health tracking app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 28.9% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.
Broken out, the post drew 29K likes, 85 comments, 637 shares, and 12K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens as a seven-slide carousel centered on food choices and nutrition. The first slide presents a text-based hook establishing a comparison between nutrient density and calorie counts. The slideshow moves through seven distinct visual beats, progressing slide by slide at a self-directed pace. Each slide uses large, centralized text overlays and graphic food plates to display labeled ingredient breakdowns and dietary comparisons. The post relies entirely on visual text rather than audio, carrying the concept through sequential on-screen graphics across the sequence. Any promoted product or app integration appears toward the final slides alongside the concluding nutritional breakdown.
How this post compares
Its 275K views run about 1.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 69% of the 942 health & fitness outliers we currently track. Its Pull score sits in the top 11% of that same set.
Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
More outlier TikTok posts
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
App Demo in Health & Fitness
App Demo in Health & Fitness
Silent UGC in Health & Fitness
Silent UGC in Health & Fitness
Silent UGC in Health & Fitness
Silent UGC in Health & Fitness
Same Slideshow format
Silent UGC in Health & Fitness
Want to dupe these outliers for your own app?
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