“A silent relatable longing hook you can use to market a lifestyle app - it opens on a pensive face craving physical affection, then cuts to a home-screen widget displaying real-time distance.”

103K views on a silent ugc post, 17x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 6K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (53.9% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A long-distance relationship widget app. Reach gets a post seen; Pull is the read on whether it landed.

Broken out, the post drew 25K likes, 104 comments, 6.1K shares, and 1.6K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 103K views run about 0.3x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 82% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 4% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.