“A self-facing reaction hook you can use to market a mobile game - cutting under eight seconds from a smiling creator to gameplay of snooping through a boyfriend's phone.”

Handler logged this app demo post at 74K views, a jump of 19x over the account's median. The Outlier score is exactly that jump, and with 3.9K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (8.8% weighted). It promotes Spylisa (an interactive mobile detective game). Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

By the raw numbers the post logged 3.4K likes, 31 comments, 132 shares, and 624 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 74K views run about 0.2x the median of recent games outliers in the library. That reach multiple ranks in the top 79% of the 150 games outliers we currently track. Its Pull score sits in the top 72% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo is the most common breakout format among recent games outliers in the library, at 46% of them.