“A nostalgia comparison slideshow you can use to promote a health & fitness app - contrast a happy 2017 gaming home screen against a bleak 2024 folder featuring your tracking app.”
1/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
This slideshow TikTok post pulled 1.3M views. Handler flags that gap as an outlier: the reach came off the post itself, not off the size of the account behind it, which is what makes the structure worth studying.
A 5/5 Pull score tracks the actions that matter after a view - save, share, comment - and weighs them above the like count. Weighted out, that is 24.1%. The app in frame is I Am Sober. It is the half of the scoring that says whether viewers did anything, not just whether they watched.
Underneath the two scores sit the actual counts - 215K likes, 1.1K comments, 3.8K shares, and 20K saves - the raw engagement Handler reads to place the post in its niche.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post is a two-slide static image carousel with no audio track. Slide one opens with an on-screen text overlay delivering a brief statement about habit tracking. The sequence moves across two distinct visual beats at a manual swipe pace. Advancing reveals the second slide, which displays a follow-up image and text pairing that completes the scenario. The featured tracking app interface appears directly on screen within the slide sequence, supported by the post caption. Text overlays are placed directly over the imagery on both cards, serving as the primary delivery mechanism for the message without spoken narration.
How this post compares
Its 1.3M views run about 5.7x the median of recent health & fitness outliers in the library. Its Pull score sits in the top 19% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
More outlier TikTok posts
Another Sobriety Tracking outlier
Another Sobriety Tracking outlier
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
App Demo in Health & Fitness
Silent UGC in Health & Fitness
App Demo in Health & Fitness
App Demo in Health & Fitness
Text-Heavy in Health & Fitness
Silent UGC in Health & Fitness
Want to dupe these outliers for your own app?
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