“A silent-UGC streak hook you can use to promote a health & fitness app - it opens on an organic lifestyle shot with a fake notification, celebrating a major usage milestone.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 9x - 87K views where a normal post on the account lands near 9.7K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A home workout app. Pull came in at 5/5, 7.1% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 5K likes, 55 comments, 63 shares, and 226 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 87K views run about 0.4x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 86% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 65% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.