“A progression-style slideshow hook you can use to promote a health & fitness app - it builds anticipation through incremental success slides before delivering a sudden reset to day zero.”

Running 1218x the account's own baseline, this post reached 1.3M views against the 1.1K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A sobriety and habit-tracking app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 23.5% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

The counts behind those scores: 177K likes, 2.3K comments, 5.6K shares, and 26K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 1.3M views run about 5.7x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 12% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 20% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.