“A text-heavy silent UGC hook you can use to market a health & fitness app - it opens on a mundane real-world task paired with a high-friction personal confession overlay.”

Handler logged this silent ugc post at 28M views, a jump of 420x over the account's median. The Outlier score is exactly that jump, and with 67K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 1/5 (1.0% weighted). It promotes A gamified habit-tracker and self-care app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 232K likes, 3.8K comments, 4.1K shares, and 6.2K saves - the raw engagement Handler reads to place the post in its niche.

Its 28M views run about 124x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 23% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 93% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.