“A 17-second lifestyle hook you can use to sell a health & fitness app - pair a cozy friendship clip and brain-rewiring text overlay with an unbroken, typing screen-recording.”

Running 8674x the account's own baseline, this post reached 4.2M views against the 484 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

Gratitude Plus is the product on screen. Where reach gets a post seen, Pull - here 1/5, 0.7% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

By the raw numbers the post logged 26K likes, 17 comments, 209 shares, and 691 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 4.2M views run about 19x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 2% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 96% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.