“A talking-head hook you can use to market a health & fitness app - it starts with a car-selfie aspiration hook, then transitions immediately to a gamified meal-tracking screen recording.”

Handler logged this app demo post at 335K views, a jump of 140x over the account's median. The Outlier score is exactly that jump, and with 2.4K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (14.7% weighted). It promotes A gamified food-logging app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 38K likes, 16 comments, 152 shares, and 2.6K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 335K views run about 1.5x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 39% of the 942 health & fitness outliers we currently track. Its Pull score sits in the top 41% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 23% of recent health & fitness outliers in the library.