“A relatable trauma-bonding hook you can use to market a health & fitness app - it opens on a silent face reacting to food anxiety before transitioning to a gamified meal-logging screen.”

Running 2276x the account's own baseline, this post reached 157K views against the 69 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A gamified meal-logging and eating recovery app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 15.2% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

Underneath the two scores sit the actual counts - 20K likes, 13 comments, 111 shares, and 853 saves - the raw engagement Handler reads to place the post in its niche.

Its 157K views run about 0.7x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 7% of the 890 health & fitness outliers we currently track. Its Pull score sits in the top 39% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.