“A silent UGC format you can use to market a health & fitness app - a user battles late-night cravings, breaks a 15-day streak, and resets their counter in defeat.”

Handler logged this silent ugc post at 17K views, a jump of 0x over the account's median. The Outlier score is exactly that jump. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (16.8% weighted). It promotes A binge eating recovery tracker app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 2.1K likes, 13 comments, 27 shares, and 134 saves - the raw engagement Handler reads to place the post in its niche.

Its 17K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 100% of the 47 health & fitness outliers we currently track. Its Pull score sits in the top 33% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent health & fitness outliers in the library, at 40% of them.