“A confession hook you can use to market a health and fitness app - it pairs raw eating footage with an emotional text overlay before pivoting to a comforting meal-tracking interface.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 345x - 846K views where a normal post on the account lands near 2.5K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A meal-logging app for eating disorder recovery. Pull came in at 5/5, 28.8% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 166K likes, 172 comments, 3.3K shares, and 16K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 846K views run about 3.7x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 25% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 11% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.