“A 7-second contrarian text hook you can use to market an entertainment app - setting up a niche joke on-screen before transitioning to a screen recording of a customized profile.”

261K views on a silent ugc post, 45x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 5.8K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (23.5% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 37K likes, 141 comments, 1.6K shares, and 4.5K saves - the raw engagement Handler reads to place the post in its niche.

Its 261K views run about 1.0x the median of recent entertainment outliers in the library. That reach multiple ranks in the top 63% of the 409 entertainment outliers we currently track. Its Pull score sits in the top 17% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 29% of recent entertainment outliers in the library.