“A high-curiosity reaction hook you can use to promote a mobile game - it starts with a silent, shocked creator before showing immersive gameplay of a simulated phone investigation.”

63K views on a app demo post, 67x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 934 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 4/5 (6.2% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is An interactive detective mobile game. Reach gets a post seen; Pull is the read on whether it landed.

Broken out, the post drew 1.4K likes, 81 comments, 133 shares, and 449 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 63K views run about 0.2x the median of recent games outliers in the library. That reach multiple ranks in the top 61% of the 139 games outliers we currently track. Its Pull score sits in the top 76% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo is the most common breakout format among recent games outliers in the library, at 45% of them.