“An app-demo hook you can use to grow a mobile game - it pairs an enticing hook about stalking a missing person's phone with rapid, tap-by-tap gameplay footage.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 218x - 172K views where a normal post on the account lands near 789. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is An interactive mystery detective game. Pull came in at 5/5, 16.8% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

By the raw numbers the post logged 9.3K likes, 126 comments, 686 shares, and 4.2K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 172K views run about 0.5x the median of recent games outliers in the library. That reach multiple ranks in the top 48% of the 110 games outliers we currently track. Its Pull score sits in the top 35% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo is the most common breakout format among recent games outliers in the library, at 45% of them.