“A relatable symptom POV you can use to promote a health & fitness app - act out an unexplained bodily annoyance in bed, then cut straight to the in-app medical explainer.”

22M views on a silent ugc post, 37074x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 580 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 2/5 (2.1% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A women's health and cycle tracking app. Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 402K likes, 356 comments, 4.2K shares, and 9.1K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 22M views run about 95x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 1% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 82% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.