“A nostalgia comparison hook you can use to promote a mobile game - it pairs a cozy desk setup with on-screen text targeting fans of a classic detective franchise.”

19K views on a silent ugc post, 8x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 2.3K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (20.2% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A mystery detective game. Reach gets a post seen; Pull is the read on whether it landed.

The counts behind those scores: 1.3K likes, 33 comments, 66 shares, and 531 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 19K views run about 0.1x the median of recent games outliers in the library. That reach multiple ranks in the top 88% of the 143 games outliers we currently track. Its Pull score sits in the top 32% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Silent UGC makes up 34% of recent games outliers in the library.