“A comment-reply slideshow you can use to market a lifestyle app - answering a user's question with step-by-step setup slides marked with hand-drawn helper arrows.”
2/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
1.6M views on a slideshow post, 22x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 73K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (31.8% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A home screen widget customization app. Reach gets a post seen; Pull is the read on whether it landed.
The counts behind those scores: 69K likes, 2.9K comments, 74K shares, and 35K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The eleven-slide silent photo post opens with a hook slide featuring text overlay that introduces a trend and tutorial. It moves across eleven distinct visual beats, progressing slide by slide through static mobile screen captures and graphic cards. Without spoken audio, the pacing relies on viewer swiping. Text captions and callouts placed directly on the images outline specific navigation actions. The featured widget application appears across the sequence, transitioning from in-app configuration menus to home screen widget displays, pairing prompts, and completed custom widget previews on a mobile device.
How this post compares
Its 1.6M views run about 4.8x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 78% of the 1666 lifestyle outliers we currently track. Its Pull score sits in the top 18% of that same set.
Shares did the heaviest lifting on its Pull score - the action TikTok rewards most. It is one of the few Slideshow breakouts among recent lifestyle outliers in the library, just 14% of the pool.
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Silent UGC in Lifestyle
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Want to dupe these outliers for your own app?
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