“A 6-second silent UGC loop you can use to market a lifestyle app - posing to a rhythmic beat under text claiming a major social platform just dropped a new app.”

Handler logged this silent ugc post at 4M views, a jump of 3314x over the account's median. The Outlier score is exactly that jump, and with 1.2K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (11.7% weighted). It promotes A curation and social sharing app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 364K likes, 346 comments, 6.7K shares, and 19K saves - the raw engagement Handler reads to place the post in its niche.

Its 4M views run about 12x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 8% of the 1662 lifestyle outliers we currently track. Its Pull score sits in the top 53% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.