“A relatable relationship hook you can use to grow a lifestyle app - it opens with a relatable long-distance hook, shows in-app split-screen gameplay, and ends with a quick positive reaction.”

Handler logged this silent ugc post at 38K views, a jump of 77x over the account's median. The Outlier score is exactly that jump, and with 490 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (21.2% weighted). It promotes A co-playing app for long-distance couples. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 1.4K likes, 0 comments, 1K shares, and 636 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 38K views run about 0.5x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 38% of the 47 lifestyle outliers we currently track. Its Pull score sits in the top 50% of that same set.

Shares did the heaviest lifting on its Pull score - the action TikTok rewards most. Silent UGC makes up 21% of recent lifestyle outliers in the library.