“A comparative split-screen hook you can use to market a health & fitness app - showing a side-by-side calorie comparison of common meals before revealing a photo-to-scan tracking feature.”

125K views on a talking head post, 33x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 3.8K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 1/5 (0.6% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A calorie-tracking AI camera app. Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 524 likes, 7 comments, 13 shares, and 50 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 125K views run about 0.5x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 67% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 98% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Talking Head breakouts among recent health & fitness outliers in the library, just 8% of the pool.