“A silent 6-second UGC clip you can use to sell a health & fitness app - showing someone sneaking bites of food off a kitchen scale to cheat their calorie tracker.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 4691x - 3.8M views where a normal post on the account lands near 810. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A calorie and meal tracking app. Pull came in at 3/5, 4.6% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

By the raw numbers the post logged 161K likes, 194 comments, 161 shares, and 3K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 3.8M views run about 18x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 3% of the 942 health & fitness outliers we currently track. Its Pull score sits in the top 76% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.