“A symptoms checklist hook you can use to market a health & fitness app - it lists highly relatable daily struggles before dropping a personal crisis story that introduces the product.”

1.1M views on a text-heavy post, 86x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 13K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (13.3% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A burnout and stress recovery tracking app. Reach gets a post seen; Pull is the read on whether it landed.

The counts behind those scores: 86K likes, 467 comments, 4.3K shares, and 11K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 1.1M views run about 3.9x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 52% of the 47 health & fitness outliers we currently track. Its Pull score sits in the top 40% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Text-Heavy breakouts among recent health & fitness outliers in the library, just 2% of the pool.