“A trending sound hook you can use to promote a finance app - it pairs a relatable financial regret meme with a green screen reveal of an interactive budget widget.”

22K views on a app demo post, 52x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 429 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 1/5 (0.5% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A gamified budget tracking app. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 82 likes, 0 comments, 1 shares, and 7 saves - the raw engagement Handler reads to place the post in its niche.

Its 22K views run about 0.1x the median of recent finance outliers in the library. That reach multiple ranks in the top 59% of the 461 finance outliers we currently track. Its Pull score sits in the top 100% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few App Demo breakouts among recent finance outliers in the library, just 5% of the pool.