“A gatekeeping talking-head hook you can use to promote a finance app - transitioning after one second into an iOS screen recording that demonstrates an interactive home screen budget widget.”

1M views on a app demo post, 1298x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 770 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (9.5% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A budget tracking app. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 45K likes, 105 comments, 3.5K shares, and 8.9K saves - the raw engagement Handler reads to place the post in its niche.

Its 1M views run about 4.1x the median of recent finance outliers in the library. That reach multiple ranks in the top 5% of the 465 finance outliers we currently track. Its Pull score sits in the top 46% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few App Demo breakouts among recent finance outliers in the library, just 6% of the pool.