“A silent ASMR drink-making hook you can use to market a finance app - overlaying a text breakdown of a 14-year-old's bank accounts to credit your brand for her $12k balance.”

Handler logged this silent ugc post at 1.2M views, a jump of 193x over the account's median. The Outlier score is exactly that jump, and with 6.2K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (8.5% weighted). It promotes A youth investing and financial literacy app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 80K likes, 130 comments, 877 shares, and 4.7K saves - the raw engagement Handler reads to place the post in its niche.

Its 1.2M views run about 4.9x the median of recent finance outliers in the library. That reach multiple ranks in the top 29% of the 461 finance outliers we currently track. Its Pull score sits in the top 54% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.