“A relatable silent-UGC hook you can use to sell a health & fitness app - it pairs rapid stress-eating clips with a seamless mid-video pivot to an in-app tool.”

108K views on a silent ugc post, 7x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 15K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (32.1% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A binge-eating and food-relationship tracker app. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 16K likes, 6 comments, 4.2K shares, and 363 saves - the raw engagement Handler reads to place the post in its niche.

Its 108K views run about 0.5x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 92% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 7% of that same set.

Shares did the heaviest lifting on its Pull score - the action TikTok rewards most. Silent UGC makes up 30% of recent health & fitness outliers in the library.