“A baby-perspective vlog you can use to promote a health & fitness app - it uses a funny baby voiceover to walk through their daily routine, weaving in the app mid-video.”

50K views on a other post, 42x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.2K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 1/5 (0.8% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A baby sleep and routine tracking app. Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 223 likes, 10 comments, 29 shares, and 8 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 50K views run about 0.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 62% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 95% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest.