“A regret-framed value slideshow you can use to market a health & fitness app - it delivers highly-savable weaning tips, positioning the app as a tool on slide eight.”
4/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
233K views on a slideshow post, 98x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 2.4K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (36.3% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A baby food and allergen tracking app. Reach gets a post seen; Pull is the read on whether it landed.
Underneath the two scores sit the actual counts - 19K likes, 60 comments, 2.5K shares, and 14K saves - the raw engagement Handler reads to place the post in its niche.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens as a thirteen-slide image carousel centered on baby-led weaning tips. The opening slide presents a direct title overlay introducing solid food guidance. Pacing is swipe-based across thirteen static cards, each displaying a specific food item, safety detail, or preparation step. Large text overlays appear on every slide alongside staged photos of food portions. The food-tracking app is introduced on interior slides through mobile interface screenshots demonstrating library logs and meal entries. The final slides conclude with summary points and visual branding matching the caption tags.
How this post compares
Its 233K views run about 1.0x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 47% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 4% of that same set.
Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
More outlier TikTok posts
Another Baby Food Tracking outlier
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
Silent UGC in Health & Fitness
Silent UGC in Health & Fitness
Same Slideshow format
Silent UGC in Health & Fitness
App Demo in Health & Fitness
Talking Head in Health & Fitness
Same Slideshow format
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