“A regret-framed value slideshow you can use to market a health & fitness app - it delivers highly-savable weaning tips, positioning the app as a tool on slide eight.”

233K views on a slideshow post, 98x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 2.4K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (36.3% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A baby food and allergen tracking app. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 19K likes, 60 comments, 2.5K shares, and 14K saves - the raw engagement Handler reads to place the post in its niche.

Its 233K views run about 1.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 46% of the 942 health & fitness outliers we currently track. Its Pull score sits in the top 4% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.