“A defensive reaction hook you can use to promote a health & fitness app - pair a defiant face with polarizing text before cutting to your premium gear.”

Running 199x the account's own baseline, this post reached 157K views against the 789 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

Premium carbon-plated running shoes is the product on screen. Where reach gets a post seen, Pull - here 4/5, 5.5% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

The counts behind those scores: 7.7K likes, 193 comments, 55 shares, and 86 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 157K views run about 0.7x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 33% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 71% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 29% of recent health & fitness outliers in the library.