“A 6-second silent hook you can use to grow a health & fitness app - smiling and gesturing to on-screen text claiming that an AI-built routine cured your acne.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 166x - 755K views where a normal post on the account lands near 4.5K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is An AI-powered skincare routine builder app. Pull came in at 2/5, 1.1% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

By the raw numbers the post logged 7.4K likes, 9 comments, 17 shares, and 101 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 755K views run about 3.5x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 36% of the 942 health & fitness outliers we currently track. Its Pull score sits in the top 92% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.