“A feature-demo hook you can use to promote a lifestyle app - open on a missed golden hour hook, toggle the AI lighting slider back and forth, and end on the App Store page.”

Handler logged this app demo post at 6.1M views, a jump of 429x over the account's median. The Outlier score is exactly that jump, and with 14K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 1/5 (0.8% weighted). It promotes EPIK - AI Photo & Video Editor. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 27K likes, 186 comments, 496 shares, and 5.5K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 6.1M views run about 6.4x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 42% of the 47 lifestyle outliers we currently track. Its Pull score sits in the top 98% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo is the most common breakout format among recent lifestyle outliers in the library, at 46% of them.