“A three-slide contrast carousel you can use to promote a lifestyle app - showing a low-effort bathtub selfie first before swiping to hyper-realistic, AI-generated winter photoshoot images.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
2M views on a slideshow post, 2149x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 931 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (12.6% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is An AI photo editing app. Reach gets a post seen; Pull is the read on whether it landed.
The counts behind those scores: 204K likes, 573 comments, 2.6K shares, and 9.2K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
This three-slide photo post opens on a full-screen portrait set in a winter aesthetic. The sequence moves through three static visual beats, each displaying an individual image from the same thematic shoot. Pacing is user-driven through standard swipe navigation across the trio of frames. There is no spoken audio, voiceover, or prominent on-screen text overlay interrupting the visuals. Instead, the post relies on the accompanying caption to present topical hashtags and reference the photo-editing app directly. The product name remains in the caption metadata while the main screen presents only the finished visual outputs.
How this post compares
Its 2M views run about 6.0x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 10% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 50% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Slideshow breakouts among recent lifestyle outliers in the library, just 15% of the pool.
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Silent UGC in Lifestyle
Same Slideshow format
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A similar 1138x outlier
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A similar 2031x outlier
A similar 1128x outlier
Want to dupe these outliers for your own app?
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