“A high-drama bait-and-switch hook you can use to promote an entertainment app - opening on a crying face before revealing a hilariously unhinged AI-generated message from a deceased pet.”

Handler logged this app demo post at 6.2M views, a jump of 5165x over the account's median. The Outlier score is exactly that jump, and with 1.2K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (30.4% weighted). It promotes An AI character creation app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 758K likes, 15K comments, 211K shares, and 64K saves - the raw engagement Handler reads to place the post in its niche.

Its 6.2M views run about 24x the median of recent entertainment outliers in the library. That reach multiple ranks in the top 3% of the 493 entertainment outliers we currently track. Its Pull score sits in the top 11% of that same set.

Shares did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo is the most common breakout format among recent entertainment outliers in the library, at 40% of them.