“A dramatic POV hook you can use to promote an entertainment app - it starts on a crying face before revealing an absurd, AI-generated message delivered by a digital pet.”

13K views on a app demo post, 38x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 329 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 4/5 (6.8% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is An AI character creation app. Reach gets a post seen; Pull is the read on whether it landed.

The counts behind those scores: 439 likes, 8 comments, 76 shares, and 24 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 13K views run about 0.0x the median of recent entertainment outliers in the library. That reach multiple ranks in the top 65% of the 409 entertainment outliers we currently track. Its Pull score sits in the top 65% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo is the most common breakout format among recent entertainment outliers in the library, at 44% of them.