“A POV shopping-haul hook you can use to market a lifestyle app - it opens on bags, shows the flat-lay clothes, then transitions to an in-app digital closet auto-builder.”

87K views on a app demo post, 43x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 2K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 2/5 (2.6% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A digital wardrobe organizer and outfit planning app. Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 1K likes, 13 comments, 48 shares, and 257 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 87K views run about 0.3x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 66% of the 1693 lifestyle outliers we currently track. Its Pull score sits in the top 86% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo makes up 32% of recent lifestyle outliers in the library.