“A wake-up reaction hook you can use to promote a lifestyle app - it opens on an annoyed partner, showing the extreme gamified steps required to silence a morning alarm.”

10M views on a app demo post, 10073x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (9.5% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A gamified wake-up alarm clock app. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 598K likes, 1.3K comments, 70K shares, and 23K saves - the raw engagement Handler reads to place the post in its niche.

Its 10M views run about 34x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 3% of the 2007 lifestyle outliers we currently track. Its Pull score sits in the top 64% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 31% of recent lifestyle outliers in the library.