“A screen-recording demo you can use to promote a lifestyle app - fast-cutting between an iPad user tracing the alphabet to instantly convert their handwriting into a custom font.”
408× outlier5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
An outlier is a post that beats the account's own baseline, and this app demo one did by 408x - 8M views where a normal post on the account lands near 20K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.
The product behind the post is A custom font creation app. Pull came in at 5/5, 8.0% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.
The counts behind those scores: 313K likes, 368 comments, 4.8K shares, and 76K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The 28-second video opens with an overhead shot of a tablet and stylus, paired with a simple on-screen text hook that reads 'Turning my handwriting into a font.' The video progresses through four quick beats showing the step-by-step creation process. First, the user writes individual letters into designated grid templates within the font application. The video then cuts to the app processing the alphabet into a completed set. Next, the user exports and installs the font configuration directly into the tablet settings. The clip ends inside a digital note-taking document, where the user types live sentences using the newly generated custom handwriting font.
How this post compares
Its 8M views run about 24x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 29% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 66% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 33% of recent lifestyle outliers in the library.
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