“A glow-up silent UGC hook you can use to market a health & fitness app - flash clear skin with a blunt text overlay attributing the transformation to quitting a bad habit.”

Handler logged this silent ugc post at 941K views, a jump of 63x over the account's median. The Outlier score is exactly that jump, and with 15K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (18.9% weighted). It promotes A vaping cessation and habit-tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 136K likes, 346 comments, 4.9K shares, and 5.4K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 941K views run about 4.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 56% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 31% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.