“A silent UGC format you can use to sell an entertainment app - overlaying a chilling 911 call story over a 9-second solemn reaction to drive traffic to the caption.”

Running 47x the account's own baseline, this post reached 56K views against the 1.2K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

TrueShort is the product on screen. Where reach gets a post seen, Pull - here 1/5, 0.8% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

Underneath the two scores sit the actual counts - 253 likes, 4 comments, 3 shares, and 36 saves - the raw engagement Handler reads to place the post in its niche.

Its 56K views run about 0.2x the median of recent entertainment outliers in the library. That reach multiple ranks in the top 62% of the 409 entertainment outliers we currently track. Its Pull score sits in the top 99% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 29% of recent entertainment outliers in the library.