“A text-heavy hook you can use to market an entertainment app - pairing a solemn 9-second looping reaction shot with a shocking synopsis about a father crashing in a dorm.”

An outlier is a post that beats the account's own baseline, and this text-heavy one did by 226x - 1.9M views where a normal post on the account lands near 8.4K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A short-form true crime story app. Pull came in at 3/5, 3.0% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 34K likes, 329 comments, 983 shares, and 4.9K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 1.9M views run about 7.3x the median of recent entertainment outliers in the library. That reach multiple ranks in the top 36% of the 409 entertainment outliers we currently track. Its Pull score sits in the top 86% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Text-Heavy breakouts among recent entertainment outliers in the library, just 6% of the pool.