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On TikTok - August 10 - 16

The breakouts of August 10 - 16.

Every app-maker TikTok breakout we scored that week - each one beat its own account's baseline. Grouped by industry; tap any to see the full breakdown.

Games

See all six ->
A silent 7-second makeup hook you can use to market a mobile game - showing a bizarre beauty routine while text tells them their boredom is from not playing.46939× outlier
12M views
Games·Silent UGC

A silent 7-second makeup hook you can use to market a mobile game - showing a bizarre beauty routine while text tells them their boredom is from not playing.

A talking-head hook you can use to market a mobile game - it opens on a direct question before showing rapid-fire, high-stakes app dares over a trending audio beat.4401× outlier
107M views
Games·Talking Head

A talking-head hook you can use to market a mobile game - it opens on a direct question before showing rapid-fire, high-stakes app dares over a trending audio beat.

A silent UGC boredom hook you can use to promote a mobile game - it opens on a relatable question, points to the app store, and shows spicy gameplay prompts.1589× outlier
24M views
Games·Silent UGC

A silent UGC boredom hook you can use to promote a mobile game - it opens on a relatable question, points to the app store, and shows spicy gameplay prompts.

A trending audio hook you can use to promote a mobile game - it opens on a silent creator lip-syncing to a popular sound before cutting directly to spicy in-game dares.1103× outlier
27M views
Games·App Demo

A trending audio hook you can use to promote a mobile game - it opens on a silent creator lip-syncing to a popular sound before cutting directly to spicy in-game dares.

A lifestyle-framed UGC hook you can use to promote a mobile game - opening on an aspirational face-camera selfie before transitioning into a step-by-step multiplayer screen recording.899× outlier
14M views
Games·App Demo

A lifestyle-framed UGC hook you can use to promote a mobile game - opening on an aspirational face-camera selfie before transitioning into a step-by-step multiplayer screen recording.

A UGC app-demo hook you can use to promote a mobile game - a creator claims it is the best option, shows easy setup, displays a relatable prompt, and drives downloads.755× outlier
12M views
Games·App Demo

A UGC app-demo hook you can use to promote a mobile game - a creator claims it is the best option, shows easy setup, displays a relatable prompt, and drives downloads.

Finance

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A split-screen hook you can use to promote a finance app - show a silent couple eating fast food while text overlays contrast their raw bank balances and investment amounts.× outlier
123K views
Finance·Silent UGC

A split-screen hook you can use to promote a finance app - show a silent couple eating fast food while text overlays contrast their raw bank balances and investment amounts.

A side-by-side comparison hook you can use to grow a finance app - contrasting a couple's checking and investment balances via text overlays in an 8-second silent slideshow.× outlier
862K views
Finance·Silent UGC

A side-by-side comparison hook you can use to grow a finance app - contrasting a couple's checking and investment balances via text overlays in an 8-second silent slideshow.

A relatable impulse-spending hook you can use to promote a finance app - it pairs a silent, head-shaking reaction with text describing the psychological slip of breaking a spending freeze.12403× outlier
6.4M views
Finance·Silent UGC

A relatable impulse-spending hook you can use to promote a finance app - it pairs a silent, head-shaking reaction with text describing the psychological slip of breaking a spending freeze.

A relatable POV hook you can use to promote a finance app - it pairs a fake social excuse with an aspirational savings-to-checking ratio to trigger instant curiosity.3448× outlier
1.5M views
Finance·Silent UGC

A relatable POV hook you can use to promote a finance app - it pairs a fake social excuse with an aspirational savings-to-checking ratio to trigger instant curiosity.

A silent 6-second UGC clip you can use to grow a finance app - adjust the camera, put on glasses, and stare defeatedly at a laptop under text about peers' savings.1720× outlier
1.4M views
Finance·Silent UGC

A silent 6-second UGC clip you can use to grow a finance app - adjust the camera, put on glasses, and stare defeatedly at a laptop under text about peers' savings.

A financial transparency hook you can use to market a finance app - it lists real-life net worth stats on-screen and casually slides your product in as a major asset.1042× outlier
1.9M views
Finance·Silent UGC

A financial transparency hook you can use to market a finance app - it lists real-life net worth stats on-screen and casually slides your product in as a major asset.

Health & Fitness

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A counter-intuitive lifestyle hook you can use to market a health & fitness app - it blends aesthetic gym b-roll with quick in-app food-scanning to show how eating more drives results.16380× outlier
20M views
Health & Fitness·Silent UGC

A counter-intuitive lifestyle hook you can use to market a health & fitness app - it blends aesthetic gym b-roll with quick in-app food-scanning to show how eating more drives results.

A 12-second silent loop you can use to sell a health & fitness app - eating corn in a field under text crediting your tool for reducing social anxiety.5024× outlier
5.8M views
Health & Fitness·Silent UGC

A 12-second silent loop you can use to sell a health & fitness app - eating corn in a field under text crediting your tool for reducing social anxiety.

A self-deprecation hook you can use to market a health & fitness app - opening on a skeptic's face, then cutting between healthy daily routines and rewarding in-app progress.3797× outlier
46M views
Health & Fitness·Silent UGC

A self-deprecation hook you can use to market a health & fitness app - opening on a skeptic's face, then cutting between healthy daily routines and rewarding in-app progress.

An 8-second text-heavy loop you can use to promote a health & fitness app - posing outdoors with a high-friction hook prompting ADHD viewers to share their unhinged daily hacks.2726× outlier
2.5M views
Health & Fitness·Text-Heavy

An 8-second text-heavy loop you can use to promote a health & fitness app - posing outdoors with a high-friction hook prompting ADHD viewers to share their unhinged daily hacks.

A silent-UGC lighting-shift hook you can use to promote a health & fitness app - showing real skin texture under varying angles to build immediate trust and promote a skincare-tracking tool.1816× outlier
1.3M views
Health & Fitness·Silent UGC

A silent-UGC lighting-shift hook you can use to promote a health & fitness app - showing real skin texture under varying angles to build immediate trust and promote a skincare-tracking tool.

A two-part regret hook you can use to grow a health & fitness app - open on a face-to-camera text hook then cut to a silent muscle-map screen recording.1704× outlier
3.8M views
Health & Fitness·App Demo

A two-part regret hook you can use to grow a health & fitness app - open on a face-to-camera text hook then cut to a silent muscle-map screen recording.

Education

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A gossip-reaction hook you can use to sell an education app - a creator hooks the viewer with a slang-filled premise, then plays a funny modern-slang audio demo of the product.46596× outlier
24M views
Education·Talking Head

A gossip-reaction hook you can use to sell an education app - a creator hooks the viewer with a slang-filled premise, then plays a funny modern-slang audio demo of the product.

A silent text-overlay checklist you can use to sell an education app - diagnosing ADHD reading struggles point-by-point over 17 seconds before revealing the tool.34741× outlier
26M views
Education·Silent UGC

A silent text-overlay checklist you can use to sell an education app - diagnosing ADHD reading struggles point-by-point over 17 seconds before revealing the tool.

An aesthetic iPad demo you can use to sell an education app - showcasing a flight-themed timer that transitions from seat selection to a realistic boarding pass.14422× outlier
12M views
Education·App Demo

An aesthetic iPad demo you can use to sell an education app - showcasing a flight-themed timer that transitions from seat selection to a realistic boarding pass.

A reaction-style voice demo you can use to promote an education app - ask a basic translation query like 'papa-san' to trigger hysterical laughter and an unhinged anime-obsessed vocal response.11235× outlier
24M views
Education·App Demo

A reaction-style voice demo you can use to promote an education app - ask a basic translation query like 'papa-san' to trigger hysterical laughter and an unhinged anime-obsessed vocal response.

A 9-second talking-head hook you can use to market an education app - misinterpreting a Japanese word that sounds like English slang to trigger a funny, double-entendre shock reaction.9896× outlier
16M views
Education·Talking Head

A 9-second talking-head hook you can use to market an education app - misinterpreting a Japanese word that sounds like English slang to trigger a funny, double-entendre shock reaction.

A talking-head reaction hook you can use to sell an education app - it opens on a relatable creator praising a high-gossip audio style before playing the in-app narrator.9204× outlier
4.8M views
Education·Talking Head

A talking-head reaction hook you can use to sell an education app - it opens on a relatable creator praising a high-gossip audio style before playing the in-app narrator.

Entertainment

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A silent 5-second text hook you can use to sell an entertainment app - filming in casual pajamas with text on the emotional weight of old music.26122× outlier
6.4M views
Entertainment·Silent UGC

A silent 5-second text hook you can use to sell an entertainment app - filming in casual pajamas with text on the emotional weight of old music.

A silent UGC hook you can use to sell an entertainment app - pairing an 11-second clip of a creator vibing to music with a simple playlist-building text overlay.22807× outlier
17M views
Entertainment·Silent UGC

A silent UGC hook you can use to sell an entertainment app - pairing an 11-second clip of a creator vibing to music with a simple playlist-building text overlay.

A silent-reaction hook you can use to promote an entertainment app - opening on a high-stakes relationship text disaster, then revealing the chaotic AI-generated video response.18397× outlier
7M views
Entertainment·Silent UGC

A silent-reaction hook you can use to promote an entertainment app - opening on a high-stakes relationship text disaster, then revealing the chaotic AI-generated video response.

A silent 19-second reaction hook you can use to promote an entertainment app - gesturing to a trending music track's beat drop under a text overlay.12016× outlier
40M views
Entertainment·Silent UGC

A silent 19-second reaction hook you can use to promote an entertainment app - gesturing to a trending music track's beat drop under a text overlay.

A silent UGC beauty hook you can use to market an entertainment app - syncing repetitive blush-stamping directly to the sharp beats of a heavy soundtrack under curiosity-loop text.8163× outlier
2M views
Entertainment·Silent UGC

A silent UGC beauty hook you can use to market an entertainment app - syncing repetitive blush-stamping directly to the sharp beats of a heavy soundtrack under curiosity-loop text.

A high-drama bait-and-switch hook you can use to promote an entertainment app - opening on a crying face before revealing a hilariously unhinged AI-generated message from a deceased pet.5160× outlier
6.2M views
Entertainment·App Demo

A high-drama bait-and-switch hook you can use to promote an entertainment app - opening on a crying face before revealing a hilariously unhinged AI-generated message from a deceased pet.

Lifestyle

See all six ->
A silent UGC before-and-after hook you can use to promote a lifestyle app - it hooks with a relatable selfie struggle before flashing dramatic, seamless AI expression edits.× outlier
285K views
Lifestyle·Silent UGC

A silent UGC before-and-after hook you can use to promote a lifestyle app - it hooks with a relatable selfie struggle before flashing dramatic, seamless AI expression edits.

A silent 8-second mirror-pose hook you can use to grow a lifestyle app - styling a fitting-room selfie while static text drops a high-concept pitch to spark loop views.28976× outlier
32M views
Lifestyle·Silent UGC

A silent 8-second mirror-pose hook you can use to grow a lifestyle app - styling a fitting-room selfie while static text drops a high-concept pitch to spark loop views.

A silent 7-second aesthetic hook you can use to grow a lifestyle app - pairing a creator vibing to a beat with a bold statement about cutting to the chase.19835× outlier
22M views
Lifestyle·Silent UGC

A silent 7-second aesthetic hook you can use to grow a lifestyle app - pairing a creator vibing to a beat with a bold statement about cutting to the chase.

A silent 13-second text-overlay hook you can use to grow a lifestyle app - denying a standard Instagram swap request to drop your custom username instead.17410× outlier
20M views
Lifestyle·Silent UGC

A silent 13-second text-overlay hook you can use to grow a lifestyle app - denying a standard Instagram swap request to drop your custom username instead.

A 6-second silent reaction format you can use to sell a lifestyle app - syncing a physical yawn-to-gasp transition to a dramatic beat under a text-based comparison hook.17318× outlier
69M views
Lifestyle·Silent UGC

A 6-second silent reaction format you can use to sell a lifestyle app - syncing a physical yawn-to-gasp transition to a dramatic beat under a text-based comparison hook.

A silent 12-second UGC hook you can use to market a lifestyle app - pairing a creator on a grassy bank with text about finding friends with matching taste.15418× outlier
18M views
Lifestyle·Silent UGC

A silent 12-second UGC hook you can use to market a lifestyle app - pairing a creator on a grassy bank with text about finding friends with matching taste.

B2B

See all six ->
A silent 6-second aesthetic hook you can use to sell a B2B app - flashing gatekeeping text telling viewers to run and download it before it goes mainstream.37551× outlier
9.2M views
B2B·Silent UGC

A silent 6-second aesthetic hook you can use to sell a B2B app - flashing gatekeeping text telling viewers to run and download it before it goes mainstream.

A silent 8-second subway aesthetic clip you can use to market a B2B app - overlaying simple tool-promoting text over a stylish creator with a fast-moving train behind them.7182× outlier
5.3M views
B2B·Silent UGC

A silent 8-second subway aesthetic clip you can use to market a B2B app - overlaying simple tool-promoting text over a stylish creator with a fast-moving train behind them.

A dramatic reaction-to-demo hook you can use to market a B2B app - open on an intense face-cam expression before revealing a step-by-step setup screen-recording.4437× outlier
9M views
B2B·App Demo

A dramatic reaction-to-demo hook you can use to market a B2B app - open on an intense face-cam expression before revealing a step-by-step setup screen-recording.

A split-screen authority hook you can use to promote a B2B app - it pairs a famous creator clip with satisfying ASMR, then transitions into a step-by-step workflow demo of the tool.4340× outlier
2.5M views
B2B·App Demo

A split-screen authority hook you can use to promote a B2B app - it pairs a famous creator clip with satisfying ASMR, then transitions into a step-by-step workflow demo of the tool.

A speed-build challenge hook you can use to market a B2B app - it pairs a high-stakes 60-second claim with a rapid step-by-step mobile walkthrough showing functional, styled results.3106× outlier
6.3M views
B2B·App Demo

A speed-build challenge hook you can use to market a B2B app - it pairs a high-stakes 60-second claim with a rapid step-by-step mobile walkthrough showing functional, styled results.

A side-hustle arbitrage hook you can use to promote a B2B app - opening on a lazy summer-job question before detailing a step-by-step, multi-tool workflow that generates passive income.2083× outlier
1.2M views
B2B·App Demo

A side-hustle arbitrage hook you can use to promote a B2B app - opening on a lazy summer-job question before detailing a step-by-step, multi-tool workflow that generates passive income.

Other

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A relationship-breakup slideshow you can use to market a photo-editing app - opening on a dramatic personal hook, then cycling through before-and-after photo enhancements to drive downloads.× outlier
1.4M views
Other·Slideshow

A relationship-breakup slideshow you can use to market a photo-editing app - opening on a dramatic personal hook, then cycling through before-and-after photo enhancements to drive downloads.

A slideshow-comparison hook you can use to market a photo-editing app - it opens with a relatable struggle text overlay before cycling through dramatic before-and-after image comparisons.× outlier
173K views
Other·Slideshow

A slideshow-comparison hook you can use to market a photo-editing app - it opens with a relatable struggle text overlay before cycling through dramatic before-and-after image comparisons.

A prank chat hook you can use to market a photo editing app - it shows a fast AI modification, then reveals brutal family group chat reactions to the edit.16909× outlier
16M views
Other·App Demo

A prank chat hook you can use to market a photo editing app - it shows a fast AI modification, then reveals brutal family group chat reactions to the edit.

A fake-prank hook you can use to market an AI photo-editing app - lead with a shocking image, reveal the app generating it, and escalate with a funny text thread.16494× outlier
16M views
Other·App Demo

A fake-prank hook you can use to market an AI photo-editing app - lead with a shocking image, reveal the app generating it, and escalate with a funny text thread.

A high-drama gossip hook you can use to market an AI companion app - open on a shocked user reaction, then pan to an animated avatar delivering messy, fictional gossip.11650× outlier
3.6M views
Other·App Demo

A high-drama gossip hook you can use to market an AI companion app - open on a shocked user reaction, then pan to an animated avatar delivering messy, fictional gossip.

A realistic prank hook you can use to promote an AI video editing app - generating fake footage of a boiling pet fish to trick a family member over text.5317× outlier
5.7M views
Other·App Demo

A realistic prank hook you can use to promote an AI video editing app - generating fake footage of a boiling pet fish to trick a family member over text.

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