“A six-slide comparison slideshow you can use to market a finance app - rating rival tools poorly alongside a Trump and Nicki Minaj meme before crowning your tool a 10/10.”

This slideshow TikTok post pulled 91K views - 150× what the account typically does (~608 views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 3/5 (5.0% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: Bloom App.