“A mother-daughter comparison slideshow you can use to promote a finance app - ranking five teen investing options with low scores to position your product as the only perfect 10/10.”

This slideshow TikTok post pulled 28K views - 80× what the account typically does (~348 views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 3/5 (3.7% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: Bloom App.