“A green-screen cleanup hook you can use to grow a lifestyle app - showing eleven seconds of swipe-to-delete gameplay to organize a camera roll for the new year.”

103M views on a app demo post, 40948x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 2.5K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 2/5 (1.5% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is Swipewipe: Photo Cleaner. Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 1.4M likes, 626 comments, 7.7K shares, and 36K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 103M views run about 309x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 1% of the 1666 lifestyle outliers we currently track. Its Pull score sits in the top 91% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 32% of recent lifestyle outliers in the library.