“A workplace competition hook you can use to promote a health & fitness app - open on walking for high stakes, then cut to the gamified leaderboard where you crush the office.”

Handler logged this app demo post at 660K views, a jump of 1811x over the account's median. The Outlier score is exactly that jump, and with 364 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (12.1% weighted). It promotes A gamified step-tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

By the raw numbers the post logged 55K likes, 424 comments, 5.3K shares, and 834 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 660K views run about 2.8x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 8% of the 1055 health & fitness outliers we currently track. Its Pull score sits in the top 50% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 23% of recent health & fitness outliers in the library.