“A hands-on screen demo you can use to sell a health & fitness app - filming a physical phone for 12 seconds to show animated avatar step-counters and comparison leaderboards.”

This app demo TikTok post pulled 196K views - 165× what the account typically does (~1.2K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (10.9% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: Stompers step-tracking app.