“A talking-head green-screen hook you can use to promote a B2B app - it introduces a workflow problem, showcases the software's calendar interface, and demonstrates direct scheduling.”

An outlier is a post that beats the account's own baseline, and this talking head one did by 53x - 36K views where a normal post on the account lands near 687. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A social media management platform. Pull came in at 3/5, 4.2% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 1.5K likes, 2 comments, 1 shares, and 2 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 36K views run about 0.2x the median of recent b2b outliers in the library. That reach multiple ranks in the top 64% of the 190 b2b outliers we currently track. Its Pull score sits in the top 83% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Talking Head is the most common breakout format among recent b2b outliers in the library, at 41% of them.