“A silent 5-second reaction hook you can use to grow a lifestyle app - pairing a dramatic facial expression with text framing your product as Pinterest, Spotify, Letterboxd, and Goodreads combined.”

Handler logged this silent ugc post at 437K views, a jump of 461x over the account's median. The Outlier score is exactly that jump, and with 947 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (23.0% weighted). It promotes A social curation and collage app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 59K likes, 185 comments, 1.1K shares, and 9.1K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 437K views run about 1.3x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 28% of the 1642 lifestyle outliers we currently track. Its Pull score sits in the top 28% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.