“A transition hook you can use to market a health & fitness app - it opens on a somber quote about addiction, then cuts to a cute gamified tracker showing months sober.”

Running 83x the account's own baseline, this post reached 62K views against the 746 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A sobriety tracking app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 14.0% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

Broken out, the post drew 6.6K likes, 22 comments, 60 shares, and 450 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 62K views run about 0.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 50% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 43% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.